디지털마케팅, 뉴스미디어마케팅, 소셜미디어마케팅, 온라인 광고, 마케팅모델링, 빅데이터, 머신러닝
학력
BS in Business Administration and Applied Statistics, Yonsei University
MS in Applied Statistics, Yonsei University
PhD in Management (Marketing), INSEAD
약력/경력
Assistant Professor, Emory University
학술지 논문
(2022)
Paywall Suspensions and Digital News Subscriptions.
MARKETING SCIENCE.
(2022)
How consumer digital signals are reshaping the customer journey.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
50,
6
(2021)
How Content Affects Clicks: A Dynamic Model of Online Content Consumption.
Asia Pacific Journal of Information Systems.
31,
4
(2021)
Drivers of Social Network Formation: Exploring Brand Homophily.
마케팅연구.
36,
4
(2019)
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.
JOURNAL OF MARKETING RESEARCH.
56,
1